Some fans communicate multiple times a day with models through social media.
Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of virtual friendship.
In private chat rooms, viewers pay by the minute for a private show.
However in free chat rooms payment is voluntary and is in the form of tips, thus providing the model with an income at a minimal cost for the multiple viewers of her chat room's video stream.
Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.
Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.
When webcam models create their live Internet broadcasts, they perform the activity known as camming.
A third-party hosting website which transmits multiple webcam models' video-streams is known as a camming site.
Camming websites typically fall into two main categories, dependent upon whether their video chat rooms are free or private.
But since camming only requires a video camera, broadband service, and computer, there has now been a power reversal and it is the female webcam performers who propel the industry while at home.